Japanese Hair Straightening, also known as Thermal Reconditioning, is one very popular hair straightening technique you just might want to think twice about before having done.
As a self-proclaimed hair care aficionado, I have always been a sucker for styling products that boast miraculous 'super-straightening' results, such as sprays, gels and serums. Yet no amount of yanking my limp, wavy, flyaway hair with a variety of professional paddle brushes under blasts of intense heat can beat a professional salon blow-dry - a weekly short-term cure that I deem time-consuming and incredibly decadent.
With an onslaught of shampoo commercials on TV, featuring models with long, smooth and super straight tresses, it is no wonder that a big chunk of the women population want their hair to look impeccibly perfect...