(as of May 23,2021 09:27:58 UTC – Details)
Giovanni’s 2chic Root 66 Max Volume Root Lifting Spray helps raise fine, lifeless hair to new heights. Giovanni was the first full-range, salon-inspired hair-care brand in natural product stores, and today is the #1 selling Hair Care line in the United States Natural Products Industry. But before there was a brand, there was a pioneer. Arthur Guidotti had a vision and a love for all things hair. He began developing his passion as a hairstylist in Hollywood and Beverly Hills. He worked for a time with hairstylist icon Gene Shacove and was good friends with “the father of hair color,” Al Lapin. By the 1960s, Arthur was maturing his talents and decided to open his own salon, called On Sunset. The salon was a bustling site, on the famous Sunset Strip, and a hit with many Hollywood celebrities, including Lucille Ball. Since 1979 the Giovanni Rule of Balance has been our commitment to make each product as pure and as natural as possible without sacrificing exceptional product performance. Giovanni is committed to creating only the highest-performance formulations, wrapped in aesthetically beautiful packaging and marketed with extraordinary visuals and graphics.
DIRECTIONAL CONTROL: This lifting spray allows for control, lifting hair up from the roots to where it belongs. Simply aim the directional nozzle on the bottle directly at the roots of damp hair. Then, spray, moving the nozzle through the hair, and blow dry and style for increased height.
COLOR SAFE: Giovanni 2chic Root 66 Root Lifting Spray is 100% color-safe, and nourishes hair with vitamins, antioxidants, and omega fatty acids without stripping color.
VEGAN & CRUELTY-FREE: Giovanni Products use a number of organic ingredients and are Leaping Bunny Certified cruelty-free, meaning that Giovanni products are never tested on animals!
LAURYL & LAURETH SULFATE FREE: GIOVANNI products do not contain harsh chemicals commonly used in regular beauty products, leaving you with strong, beautiful hair.